Legal
Privacy & Cookie Policy
How we collect, use, and protect your information.
Last updated: 7 February 2026
Who we are
Mallinson and Wright Limited (Company No: 16200819) is a UK-registered digital agency. Our registered address is Brookfield Court, Selby Rd, Garforth, Leeds, LS25 1NB.
For any privacy-related enquiries, contact us at support@mallinsonandwright.com or call +44 330 912 4654.
What data we collect
We may collect the following information:
- Contact form submissions - your name, email address, phone number (optional), and message content when you use our contact form.
- Analytics data - anonymised usage data such as pages visited, time on site, referral source, device type, and browser. This is only collected if you accept cookies.
- Advertising data - conversion tracking data (e.g. whether you submitted our contact form after clicking a Google Ad). This is only collected if you accept cookies.
Cookies we use
We use Google Consent Mode v2 to manage cookie consent. No tracking cookies are set until you explicitly accept them via the cookie banner.
Essential cookies
We store a single preference in your browser's local storage (mw_cookie_consent) to remember whether you accepted or rejected cookies. This is not a cookie in the traditional sense and contains no personal data - only the value "granted" or "denied".
Analytics cookies (optional)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics (GA4) | Distinguishes unique visitors | 2 years |
_ga_* | Google Analytics (GA4) | Maintains session state | 2 years |
Advertising cookies (optional)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores conversion data for ad clicks | 90 days |
How consent works
When you first visit our site, all analytics and advertising storage is set to denied by default. No tracking fires until you click "Accept" on the cookie banner.
- Accept - enables Google Analytics and Google Ads conversion tracking.
- Reject - keeps all tracking disabled. Only the essential consent preference is stored.
Changing your mind
You can withdraw or change your cookie consent at any time by clicking the "Manage Cookies" link in the footer of any page. This will clear your current preference and re-display the cookie banner so you can make a new choice.
How we use your data
- To respond to your enquiries and provide our services
- To understand how visitors use our website so we can improve it
- To measure the effectiveness of our advertising campaigns
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
Data retention
- Contact form data - retained for as long as necessary to fulfil your enquiry and any resulting business relationship.
- Analytics data - retained by Google for 14 months, after which it is automatically deleted.
- Consent preference - stored in your browser's local storage until you clear it or click "Manage Cookies".
Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, email us at support@mallinsonandwright.com.
Third-party services
We use the following third-party services that may process data on our behalf:
- Google Analytics 4 (analytics) - Google Privacy Policy
- Google Ads (conversion tracking) - Google Privacy Policy
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.